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Barriers to entry in the fast-food industry, particularly for a brand like McDonald's, include substantial capital investment required for establishing restaurant locations and acquiring necessary equipment. Additionally, strong brand loyalty and recognition create a significant competitive advantage, making it difficult for new entrants to attract customers. Regulatory compliance, including health and safety standards, further complicates entry. Lastly, established supply chains and economies of scale enjoyed by major players like McDonald's can deter potential competitors.

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4mo ago

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