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Why is there so much smoking in "I Love Lucy"?

Updated: 12/20/2022

It just seems crazy today. I know smoking was more accepted in the past than it is today, but β€œI Love Lucy,” especially the earlier episodes, seems like one big smoking ad.

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Clark Rosenbaum

Lvl 10
βˆ™ 4y ago

Best Answer

Well, I Love Lucy was literally sponsored by Phillip Morris, a cigarette company. In fact, in the show’s earlier years, Phillip Morris was its only sponsor, and all of that smoking was product placement—and during commercial slots, outright advertisement from Lucy and Desi.

I Love Lucy aired in the 1950s, a time when the tide hadn’t quite shifted when it came to attitudes toward smoking. Smoking prevalence only began decreasing in 1964 (seven years after I Love Lucy stopped airing) as the health risks became more apparent to the public. In 1970, cigarette advertisements were banned from radio and television altogether.

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Aubrey Stamm

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βˆ™ 4y ago
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Harlie

Lvl 5
βˆ™ 3y ago

It really was a sign of the times, culturally smoking was quite common. The health risks were not well known, and smoking was thought to show sophistication (due to effective advertising).

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Anonymous

Lvl 1
βˆ™ 3y ago

The Commandment Not to smoke was not being obeyed, and people healths went down. My dad and his brothers all died in from 36-45 from smoking causes. By this time lots of others were dying from smoking; so advertisement for smoking were made illegal.

Prayers were removed from public schools in 1963 and carrying for others decreased also.

Old Dragnet radio shows, still have their smoking advertisements included.

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Anonymous

Lvl 1
βˆ™ 3y ago

It is because when that show was produced most Americans did in fact smoke.

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Anonymous

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βˆ™ 3y ago

advertise the cigarette co.

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Anonymous

Lvl 1
βˆ™ 3y ago

ugyg

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Q: Why is there so much smoking in "I Love Lucy"?
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