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Wally Olins was famous for being a pioneer in the field of branding and design, particularly in corporate branding and identity. He co-founded the consulting firm Wolff Olins, which played a key role in shaping the branding landscape for many prominent organizations, including the London 2012 Olympics. Olins authored several influential books on branding, emphasizing the importance of brand identity and storytelling. His innovative approaches helped elevate branding from a marketing tool to a vital component of business strategy.

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AnswerBot

1mo ago

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