I believe it can be both, while every article I read refers it as a negative thing, I believe that it can be very positive and constructive. Though I could be completely wrong.
If I am not mistaken, my cognitive dissonance, and as George Orwell refers as "Doublethink" allows me to challenge my ideologies to find what is closer to the truth, instead of sticking with one thing I tend to see things from a wider perspective.
cognitive dissonance
You can assign positive numbers to east and negative to west - or you can do it the other way round. Which direction you call positive is really quite arbitrary. In Google Maps for example, east appears as positive.
The Cathode is the negative electrode; the anode is the positive electrode
An object with equal amounts of positive and negative charge is electrically neutral.
Proton - Positive Neutron - Neutral Electron - Negative Proton - Positive Neutron - Neutral Electron - Negative
Cognitive dissonance is the word used to describe the feeling of discomfort or stress when one has two conflicting beliefs. One would then change something to reduce the dissonance.
cognitive dissonance
Yea
Name at least two particular products or services that are at higher risk of causing cognitive dissonance. Why?
no
John Hutchison has written: 'Post-purchase dissonance' -- subject(s): Cognitive dissonance, Consumers
masochism :D
Cognitive dissonance occurs when a person holds two more conflicting ideas about a product or service. Products that involve a high level of cognitive dissonance are those that involve a bigger commitment. The person may have the belief that they need a particular item, but they may also have the belief that they need to cut back on their expenditures.
Leon Festinger is credited with developing the theory of cognitive dissonance in the 1950s. This theory suggests that individuals experience discomfort when their beliefs or attitudes are inconsistent, leading them to seek ways to reduce this cognitive dissonance.
Seek information that reinforces positive ideas about the purchase. Avoid information that contradicts the purchase decision. Revoke the original decision by returning the product. Offer guarantees.
its a theory written by god to know the behavior of an individual under certain conditions
Cognitive dissonance.