Yea
leon festinger
Cognitive Dissonance
Cognitive Dissonance
Stroke
Cognitive dissonance is the word used to describe the feeling of discomfort or stress when one has two conflicting beliefs. One would then change something to reduce the dissonance.
cognitive dissonance
Yea
Name at least two particular products or services that are at higher risk of causing cognitive dissonance. Why?
no
John Hutchison has written: 'Post-purchase dissonance' -- subject(s): Cognitive dissonance, Consumers
masochism :D
Cognitive dissonance occurs when a person holds two more conflicting ideas about a product or service. Products that involve a high level of cognitive dissonance are those that involve a bigger commitment. The person may have the belief that they need a particular item, but they may also have the belief that they need to cut back on their expenditures.
leon festinger
Seek information that reinforces positive ideas about the purchase. Avoid information that contradicts the purchase decision. Revoke the original decision by returning the product. Offer guarantees.
its a theory written by god to know the behavior of an individual under certain conditions
Cognitive dissonance.