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The Kakinada Experiment• Conducted by McClelland in America, Mexico and Mumbai • Under this experiment, young adults were selected and put through a three month training programme • The training aimed at inducing the achievement motivation • The course contents were - Trainees were asked to control their thinking and talk to themselves, positively - They imagined themselves in need of challenges and success for which they had to set planned and achievable goals - They strived to get concrete and frequent feedback - They tried to imitate their role models/those who performed well

Entrepreneurship Management

• Conclusions of the experiment: - Traditional beliefs do not inhibit an entrepreneur - Suitable training can provide necessary motivation to an entrepreneur - The achievement motivation had a positive impact on the performance of the participants • It was the Kakinada experiment that made people realise the importance of EDP (Entrepreneurial Development Programme) to induce motivation and competence in young, prospective entrepreneurs

By MSM:)

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13y ago

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