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Q: Marketing researchers usually draw conclusions about large groups of consumers by studying which small components of the total consumer population?
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Which is a reason why the secondary marketing department coordinates with the shipping department?

To communicate sales and commitment requirements


What is the difference between globalization and glocalization?

Globalization is a system of integration of economies all over the world. Involving technological, economical and cultural exchange made possible largely by advances in communcation,transportation and infrastructure.Glocalization means adopting a business's product or marketing according to the country in which they are operating, inorder to meet the demand for that product.


When targeting customers of the consumer population to market a product what type of segmentation information would be most helpful?

Demographic segmentation embodies categorising a market based on numerous demographic factors such as age, gender, income, education, occupation, and family status. This segmentation strategy helps businesses to better understand the various needs and preferences of different groups within their target market. By collecting data on these demographics, companies can classify common traits and behaviours among consumers. For example, they may find that younger consumers have unlike spending habits than older ones, or that certain products attract more to specific income supports. With this insight, businesses can make their marketing efforts and product offerings to efficiently reach and engage with each demographic segment. In the end, demographic segmentation helps companies bring more personalized and relevant experiences to their customers, driving greater satisfaction and loyalty.


Why is McDonald'ssuccessful in many countries around the world?

MacDonalds is successful in many countries around the world because: Number one, it has the financial resources to expand across the oceans and seas to other countries. Number two, MacDonalds obviously has vigorous and attractive advertising (marketing), which appeals to children and adults. Number three, the prices are affordable. Number four, the menus have a variety from which to choose, with nutritional choices for more than one palate. Number five, and importantly, Mac Donalds has established itself over the past forty-plus years as the epitome of "Americanism" - almost like one would think of "apple pie" or the American "baseball game hotdog."I hope this is helpful


What is the aim and scope of commercial geography?

Commercial geography has assumed an international importance today. The global market has paved a significant scope for a new subject such as Commercial Geography. The etymology of the term itself defines the scope of the term - Commercial Geography. Commerce relates to the buying and selling of goods, services and commodities. It is on profit basis. It assumes a larger scale with international standards. Commerce can be articulated as profit based business. It is a buying and selling activity to gain profit. Commercial Geography refers to the location where the different branches of trade and commerce are located. Once even the most profitable business was carried out without shifting the mother country. Today if one wants to establish a remarkable reputation for his firm, or business he must learn the geographical places suited for the production, storing for exporting and importing and marketing. In order to recruit the apt personnel one has to travel a lot and even abroad to get the competent personnel. Certain countries are specialized in certain skill. Certain locations have the international standards. Certain locations have the licensing offices. So when one is in the field of commerce and business he has to learn the geography suited for his needs and demands. Knowing the commercial geography he spares, time money and fatigue. A business man needs to know the commercial geography also for the reason of similar languages to locate the apt personal when he expands his business abroad.

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