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components of marketing audit
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∙ 11y ago
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Audit risk assessment and audit plan?
An audit is considered a risk assessment, therefore these terms are interchangeable. And audit plan can have various meanings, some consider this to be an annual audit plan which includes all the audits that will occur within a companies calendar year. Others consider this to be the plan for undertaking a specific audit. Its all in how you define the words, audit plan, audit schedule, audit check list.
How is the scope of an audit established?
It is established by determining the boundaries for the engagement and should reflect the audit objectives
What is an audit trail and what is its purpose?
An audit (financial or non-financial) therefore indicates detailed examination and verification of an account, a situation or a state. Given this definition, the application of an audit varies from financial audits to marketing audits; from fire safety audit to statutory refulations requirements audit(like ISO, HAACP etc). Very large scale audits include an audit of the city. The purpose of carrying out the audit varies. In the case of a fire safety audit, we are ensuring environmental safety. In the case of an annual financial audit, the primary purpose of its existence is the protection of stockholders in publicly traded What is the purpose of an audit. To this end, my reply is that the purpose of an audit is to verify and examine in detail if there is accuracy in information. However, the type of audit being carried out may have a deeper underlying purpose which is being addressed. Specifically, the purose of an audit is to perform an independent assessment of an action, function, or system, in order to determine the effectiveness of that action, function, or systems ability to control risk.
Definition of special audit?
an audit for special purpose who is employed by government
3 general types of quality audits?
3rd Party Audit - Independent Audit 2nd Party Audit- Customer Audit 1st Party Audit- Internal Audit
What are the marketing activities a market audit would concentrate on?
whaat are the marketing activities a marketing audit would concentrate on?
Marketing audit services?
What are the major approaches to marketing audit services and obtaining new clients? What are the major approaches to marketing audit services and obtaining new clients? what are the major approaches to marketing audit
What should the auditor consider before accepting the audit of a not-for-profit organisation?
I THINK the auditor consider should be accept
What control should periodically reassess its approach to the marketplace with a good marketing audit?
strategic control
Characteristic of marketing audit?
comprechensive
What is the importance of marketing audit in an organization?
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Audit risk assessment and audit plan?
An audit is considered a risk assessment, therefore these terms are interchangeable. And audit plan can have various meanings, some consider this to be an annual audit plan which includes all the audits that will occur within a companies calendar year. Others consider this to be the plan for undertaking a specific audit. Its all in how you define the words, audit plan, audit schedule, audit check list.
What are the advantages of marketing audit?
A marketing audit can help keep people on task in marketing. Successful marketing results in sales while ineffective marketing costs money.
What is product consistency and product audit in marketing?
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Difference between cost audit and financial audit?
Cost audit is done to audit the cost elements of unit costs while in financial audit, audit of financial statements is done to find out information provided is true and fair or not.
When should an audit engagement letter be issued to an audit client?
It should be issued during the planning stages of the audit
Example of operational audit?
purchase, marketing, selling and distribution expenses, production
