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What elements should a marketing audit consider?
components of marketing audit
What are the advantages of marketing audit?
A marketing audit can help keep people on task in marketing. Successful marketing results in sales while ineffective marketing costs money.
What are the marketing activities a market audit would concentrate on?
whaat are the marketing activities a marketing audit would concentrate on?
Characteristic of marketing audit?
comprechensive
What is the importance of marketing audit in an organization?
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What is product consistency and product audit in marketing?
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Example of operational audit?
purchase, marketing, selling and distribution expenses, production
Who performs an operational audit?
internal auditors perform an operational audit as part of their assurance services they render to oganisations.
Who Perform operational audit?
internal auditors perform an operational audit as part of their assurance services they render to oganisations.
What is a Marketing Audit?
A marketing audit is a detailed and systematic analysis of a company's problem areas in terms of market penetration. The analysis is done independently by the company itself. The analysis analyzes the market environment, the marketing strategies, and company objectives to better see where the company may be falling behind.
What is the procedure of the checking the quality of the work in audit organization?
There is no single audit is performing in the company.Like there are many audits are conducted like, Quality control,Finance,Marketing,Production etc So the quality of the AUDIT can be judged through the Results it produced after the audit,and the quality of the Company who is conducting that audit. Through this you can check this out.
List five recommendation that have been made recenlty to strengthen the independent audit function?
A public company auditor, in order to be independent, should not audit its own work (as it would if it provided internal audit outsourcing services, financial information systems design, appraisal or valuation services, actuarial services, or bookkeeping services to an audit client).A public company auditor should not function as part of management or as an employee of the audit client (as it would if it provided human resources services such as recruiting, hiring, and designing compensation packages for the officers, directors, and managers of an audit client).A public company auditor, to be independent, should not act as an advocate of its audit client (as it would if it provided legal and expert services to an audit client in judicial or regulatory proceedings).A public company auditor should not be a promoter of the company's stock or other financial interests (as it would be if it served as a broker-dealer, investment adviser, or investment banker for the company).
