What are the major approaches to marketing audit services and obtaining new clients? What are the major approaches to marketing audit services and obtaining new clients? what are the major approaches to marketing audit
components of marketing audit
A marketing audit can help keep people on task in marketing. Successful marketing results in sales while ineffective marketing costs money.
whaat are the marketing activities a marketing audit would concentrate on?
comprechensive
9okjokrrmkpmkpo5myr
ape pn xboleh
purchase, marketing, selling and distribution expenses, production
internal auditors perform an operational audit as part of their assurance services they render to oganisations.
internal auditors perform an operational audit as part of their assurance services they render to oganisations.
A marketing audit is a detailed and systematic analysis of a company's problem areas in terms of market penetration. The analysis is done independently by the company itself. The analysis analyzes the market environment, the marketing strategies, and company objectives to better see where the company may be falling behind.
There is no single audit is performing in the company.Like there are many audits are conducted like, Quality control,Finance,Marketing,Production etc So the quality of the AUDIT can be judged through the Results it produced after the audit,and the quality of the Company who is conducting that audit. Through this you can check this out.
A public company auditor, in order to be independent, should not audit its own work (as it would if it provided internal audit outsourcing services, financial information systems design, appraisal or valuation services, actuarial services, or bookkeeping services to an audit client).A public company auditor should not function as part of management or as an employee of the audit client (as it would if it provided human resources services such as recruiting, hiring, and designing compensation packages for the officers, directors, and managers of an audit client).A public company auditor, to be independent, should not act as an advocate of its audit client (as it would if it provided legal and expert services to an audit client in judicial or regulatory proceedings).A public company auditor should not be a promoter of the company's stock or other financial interests (as it would be if it served as a broker-dealer, investment adviser, or investment banker for the company).