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The four principles of McDonaldization, as proposed by sociologist George Ritzer, are efficiency, calculability, predictability, and control. Efficiency refers to the optimal method for accomplishing a task, often through streamlined processes. Calculability emphasizes quantifiable measures of success, such as portion sizes and speed of service. Predictability ensures uniformity in products and services across different locations, while control involves the use of technology and standardized procedures to minimize variability and human error.

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