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Attitudinal structuring in negotiations refers to the process by which parties shape and influence each other's perceptions, attitudes, and relationships during the negotiation process. It involves managing the emotional and psychological aspects of interactions, aiming to build trust and rapport while addressing underlying interests. Effective attitudinal structuring can lead to more collaborative outcomes and enhance the likelihood of reaching an agreement. Essentially, it's about fostering a conducive atmosphere for negotiation beyond mere transactional exchanges.

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