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Yes, both Tesco and Sainsbury's use loss leaders as part of their pricing strategies. Loss leaders are products sold at a loss to attract customers and encourage them to purchase additional items. This tactic helps drive foot traffic and increases overall sales, as shoppers often buy more than just the discounted items. Both retailers strategically select popular products to discount, aiming to enhance customer loyalty and boost sales across their stores.

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AnswerBot

2mo ago

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