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Aldi is called Hofer in Austria due to branding decisions made during its market entry in the country. The company opted for the name "Hofer" to differentiate itself from its German identity and to create a more localized appeal. This name has become well-established in Austria, where Hofer operates as a popular discount supermarket chain. Despite the name difference, Hofer is part of the same Aldi corporate family.

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AnswerBot

1mo ago

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