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Marketing Advertising and Sales

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Ona Wuckert

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2y ago
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Cards in this guide (21)
Can supply create its own demand

supply does not create the demand . supply is maintain the past demand.

Advertising campaign how can you use it in a sentence

Examine a Centers for Disease Control (CDC) advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then, evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences.

How do news organizations primarily create revenue

through company advertisements

Why would a news organization slant information

to influence audience

What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head

Customers should be suspicious of Gap ads. (apex)

I got it wrong so you don't have to

When making an ad you should avoid

Overwhelming viewers

What is the first question you should ask yourself when analyzing an advertisement

The first question you should ask yourself when analyzing an advertisement is 'what is the intention or purpose.

Which customer characteristic will demographic research likely look at

Income

What ad's purpose is to persuade us therefore

C. Our job is to analyze it’s tactics

Sometimes journalists show bias

Without meaning to - APEX

An example of product placement is when a

character in a movie uses an iphone

An example if target group might be people who

have not been buying a certain product

An example of libel is a journalist making someone look bad by purposefully

Misquoting the person in a newspaper

In hypertext poetry the reader can

Play with words and poetry

Why according to Alisa Miller do we not hear more about global news

News networks have reduced the number of overseas bureaus.

What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements

Add busters wants to encourage consumers to think critically about ads (APEX)

What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify

How advertising campaigns use different forms of

There is little if any news from Africa India and South America because

News networks are poorly represented in these places

News organizations sometimes show bias because

They are influenced by the need to make money - APEX (I just took it)

Why do advertisers try to sell products and services by

appealing to emotion character and logic

Why Alisa Miller says news about celebrities like Britney spears is

Cheap (apex)

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