Help us create a frozen seafood brand collaboration that will excite younger consumers

At Gorton's Seafood, we have been delighting customers with our delicious frozen seafood products for generations. However, frozen prepared seafood has the opportunity to perform better with Millennial & Gen Z consumers. To get consumers into the frozen seafood aisle at the grocery store, we are seeking ideas for frozen seafood "mash-ups" where Gorton's can partner with another brand, influencer, or celebrity to create an offering that would be more enticing, exciting and tasty to younger consumers. The brand partnership should be front and center in these product ideas. An example could be a Gorton's & Sam Adams beer-battered cod fillet that uses Sam Adams beer in the batter, a Heinz ketchup infused coating that adds a sweet bite, or a Lady Gaga-inspired salmon. The possibilities are endless and we are excited to see what original and innovative ideas you come up with!

BELGHODFI YOUNESS ∙

Lvl 2

∙ 3y ago