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Marketing Advertising and Sales

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Forrest Pfeffer

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Cards in this guide (20)
Is a rhinoceros a r-strategist

no it is a k-strategist

The sequence of physiological and psychological reactions as a result of sexual arousal is known as

the sexual response cycle

The loci method associates objects or ideas with

a physical location

When does bandwagon advertising work

When the audience associates being part of the cool group with using a particular product

Ventral is a directional term synonymous with what in humans

In humans, ventral is synonymous with Anterior.

Which of these is a method of freely associating words

Using connected words to make a word-association chain

What is the primary goal of all advertisements

To get people to buy products

Which of these describes how all mnemonic devices work

A familiar thing is chosen to stand in for something that needs to be remembered.

Why does music association work as a memory strategy

It's easier to remember rhymes than non-rhymes.

Which of these words in an advertisement is most likely to create a positive emotional reaction

Powerful

A mnemonic device is something that

aids your memory.

Color association works by

connecting different colors with different ideas.

Which of these best describes the personalization memory technique

Relating information you need to remember to your own life

An advertisement that appeals to negative emotions is designed to

make you fear what will happen if you don't use a certain product.

What terms best describes an eating disorder

General term that describes a variety of abnormal or atypical eating behaviors

What are the drawbacks of psychological debriefing

It is not recommended for individuals experiencing an extreme level of grief.

Which of the segments of the ad above is an example of the testimonial form of propaganda

Study island question- Segment 2

One way that a few firms can gain some control over their market

They can gain some control over their markets by secretly cooperating with one another.

How many abortions were accedents

Abortions is a conscious choice, not an accident.

The loci method works well because

everyone knows certain places very well

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