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Marketing Advertising and Sales

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Joanne Skiles

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Cards in this guide (19)
A blurred photograph is

Blurring can be the result of camera movement during the exposure, or may be due to the lens not being positioned for correct focus.

Obsecure

When answering multiple-choice questions, it's important to read every response before making a choice because

some responses might be more correct than others.

What kinds of desires are snob-appeal advertisements designed to meet

the desire to be better than other people

Which of these phrases is most likely to be spoken by a character in a plain-folks advertisement

"If you're like me . . ."

Having good test-taking skills makes it easier to

demonstrate what you know.

Which of these kinds of words should always be capitalized

the names of months sincerly your BOY DOUGIE xD

A magazine advertisement that shows a mother father and two children sitting on a couch watching television uses a technique

plain-folks

In plain-folks advertising the actors who appear in the ads

do not do, say, or wear anything that makes them seem different from the target audience.

The producers of advertising are interested in convincing the audience to

buy something.

For which of the following reasons does snob-appeal advertising succeed in selling products

Some people want to feel superior to others.

When do snob-appeal advertisements succeed in persuading the audience

When the audience members want to feel superior to others

Snob-appeal advertisements are designed to make the product being advertised

symbolize superiority. apex;D

Which of these question stems contains a negative

all of the following are true except ________.

A radio advertisement that is narrated by a woman who says she's a wife and mother most likely relies on

plain-folks appeal.

The line from The Raven that reads Doubting dreaming dreams no mortals ever dared to dream before uses the technique of

alliteration

An person is very likely to be lethargic and feel malaise

sedentary- apex

A story where a boy yells I'll get you yet at a tree he has failed to climb uses the technique of

apostrophe

Which of these response below contains a qualifier

some students like to study. apex

or

Some of my friends are funny.

What does a target audience mean in ICT

The target audience are the people you are trying to reach.

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