Cards in this guide (20)
Is a rhinoceros a r-strategist
The sequence of physiological and psychological reactions as a result of sexual arousal is known as
the sexual response cycle
The loci method associates objects or ideas with
When does bandwagon advertising work
When the audience associates being part of the cool group with
using a particular product
Ventral is a directional term synonymous with what in humans
In humans, ventral is synonymous with Anterior.
In order to make inferences you need to
use prior knowledge and/or clues in the text.
You can remember the meaning of a word by connecting it to your personal experience if that word
reminds you of something that has happened to you before.
Which of these is a method of freely associating words
Using connected words to make a word-association chain
What is the primary goal of all advertisements
To get people to buy products
Why does music association work as a memory strategy
It's easier to remember rhymes than non-rhymes.
Which of these words in an advertisement is most likely to create a positive emotional reaction
What is the goal of bandwagon advertising
To get you to do something because all the "cool" people are
doing it
A mnemonic device is something that
Color association works by
connecting different colors with different ideas.
Which of these best describes the personalization memory technique
Relating information you need to remember to your own life
An advertisement that appeals to negative emotions is designed to
make you fear what will happen if you don't use a certain
product.
An advertisement that appeals to positive emotions is designed to
make you think you'll be happy if you buy the product.
You can give a word a richer meaning and make it easier to remember if you
Which of the segments of the ad above is an example of the testimonial form of propaganda
Study island question- Segment 2
The loci method works well because
everyone knows certain places very well
