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First it creates a more intense reaction in the reader. Emotions can make anything personal, and people always intensify their reaction to something personal.

Next, it is easier to distract readers from weaknesses in an argument or POV if the emotional appeal is strong. We are all more willing to forgo reason when we have a strong feeling about something (or someone).

Emotional appeals are useful to inspire groups of people to action. Consider how potent the Civil Rights Movement was behind MLK Jr. The remarkable amount of change that occurred in a decade was only possible because of the massive group of people demanding change. That group was organized and inspired by the emphatic speaking of King. This is an example of how emotional appeal can be used for good. King convinced people to sacrifice their personal safety for the greater good. Many other times it is used as a cheap trick to make a bland or irrelevant topic interesting.

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Related Questions

Are poets more likely to rely on logical appeal or emotional appeal to persuade the reader?

Poets often rely on emotional appeal to persuade the reader by evoking feelings and emotions through their language and imagery. While logic can play a role in building a coherent argument in poetry, emotional appeal is more commonly used to connect with readers on a deeper level and provoke a strong response.


What is the difference between emotional and logical appeal?

Emotional appeal is about tapping into the audience's feelings, values, and beliefs to persuade them, while logical appeal relies on reasoning, evidence, and facts to make a case. Emotional appeal seeks to evoke an emotional response, such as empathy or nostalgia, whereas logical appeal focuses on presenting a rational argument or analysis to convince the audience. Both can be effective in influencing people but in different ways.


Snob-appeal advertisements are able to persuade audience members to buy the advertised product when?

They persuade people because the audience members want to feel superior to others.


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What is Faulty Emotional Appeal Propaganda?

Faulty emotional appeal propaganda is a type of propaganda that manipulates emotions instead of relying on logical reasoning to persuade people. It often uses tactics like exploiting fear, guilt, or pity to influence individuals' beliefs or behaviors without providing credible evidence or valid arguments. This type of propaganda can be misleading and is designed to elicit a strong emotional response rather than encourage critical thinking.


What is the purpose of having leaflets?

to persuade people to either donate money or to visit your company, e.g. a zoo or the RSPCA. They may use persuasive or emotional language to persuade you.


How do people use their ethos to persuade others?

People use their ethos, or credibility and reputation, to persuade others by demonstrating their expertise, trustworthiness, and moral character. By establishing themselves as knowledgeable and reliable sources, they can influence others to trust and believe in their arguments or ideas.


What is the difference between emotional and rational appeal?

An emotion appeal is an effort to convince someone of a particular point of view by stirring up emotions of sympathy or worry or even anger. A rational appeal is when the person is trying to convince the other with the use of intellect and reasonable arguments. Both can be effective but frankly frequently people will say "I know thus and such is right but I just don't feel that way."


What is an exaple of an emotional appeal?

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Definition for Emotional Appeal?

I really have no clue can you tell me what it means! Where you try and motivate and/or persuade people not by logic but by evoking an emotional response in them. For example: Barak Obama is a black man. You don't want to vote for a black man now do you? The question has no logic to it as being black has little to no impact on being president - but many american have an emotion response to black people which might impact on their voting.