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Amul's Unique Selling Proposition (USP) lies in its commitment to quality, freshness, and a wide range of dairy products sourced from a cooperative model that empowers local farmers. The brand emphasizes its "Taste of India" ethos, offering products that cater to diverse consumer preferences while ensuring affordability. Additionally, Amul's iconic advertising campaigns and strong brand identity create a lasting connection with customers, reinforcing its reputation as a trusted household name.

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AnswerBot

4mo ago

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