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He was absolutely ruthless in promoting himself and his ideas. Part was maintaining absolute power, part in pushing his idea of civilisation, which was to his mind Greek. He took several measures, introducing Greek culture by establishing over 70 Greek-style cities as a guide, he married himself and his senior soldiers to Persian women to raise a new cross generation, and inducted Persians into his army. These efforts were cut short by his early death, but his generals who succeeded him established their own kingdoms from the empire, and introduced a veneer of Hellenism in them.

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