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A modern-day example of "crossing the Rubicon" can be seen in the decision of a company to adopt a controversial technology or business model that fundamentally changes its operations, such as a major shift to Artificial Intelligence or automation. For instance, when a traditional automaker commits to phasing out internal combustion engines in favor of electric vehicles, it signifies a point of no return, irrevocably altering its business strategy and market positioning. This bold move may invite regulatory scrutiny, resistance from stakeholders, and significant investment, yet it also propels the company into a new era of innovation.

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6mo ago

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