Ethos is used to establish trust with an audience.
". . . believe me for mine honour, and have respect to mine honour, that you may believe: censure me in your wisdom, and awake your senses, that you may the better judge."
Ethos (apex)
objectivity for apex
In the "Declaration of Sentiments," ethos is established through the use of credible sources and moral authority. The document references the U.S. Declaration of Independence, aligning the women's rights movement with foundational American principles of equality and justice. Additionally, the use of personal testimonies and the collective experiences of women as a moral basis enhances credibility, underscoring the legitimacy of their grievances. This appeal to ethical values aims to persuade readers of the righteousness of the women's cause.
An example of the author's use of ethos in "The Damnation of a Canyon" is when he appeals to his personal experience and credibility as a river guide and environmentalist to establish his authority on the topic of dam construction and its impact on the environment.
In "Common Sense," Thomas Paine establishes ethos by presenting himself as an ordinary man advocating for common sense ideas that benefit the greater good. By using simple language and relatable examples, Paine appeals to the moral character of his audience and emphasizes the importance of individual rights and freedom.
Ethos is a person's or organization's personal characteristics and ethical standings. They are the guiding beliefs of that person or organization. For example, the ethos of a police force is commonly quoted as "to protect and serve."
(Apex) He tells the audience that if they listen closely, they will know that he is honorable and speaks the truth.
One example of Paine's use of ethos is his appeal to common sense and reason in "Common Sense," where he argues that it is only logical for Americans to seek independence from British rule. By presenting his arguments in a straightforward and rational manner, Paine establishes his credibility and persuades readers to consider his viewpoint.
Ethos and Logos
Brutus's use of ethos can be seen in his funeral oration for Caesar, where he appeals to his reputation as an honorable and trustworthy man to convince the crowd that his actions were justified in assassinating Caesar to protect Rome. His use of ethos is evident in his repeated assertions of his own integrity and love for Rome.
In a persuasive argument, you can use ethos by establishing credibility through expertise or moral character, pathos by appealing to emotion and values, and logos by presenting logical reasoning and evidence. For example, "As a doctor with 20 years of experience (ethos), I urge you to consider the impact on your family's health (pathos) and the statistical evidence supporting this treatment (logos)."
Ethos should be used in the first sentence/paragraph.
Ethos is used to establish trust with an audience.
Ethos concerns character and personal qualities.
No. Ethos is deduction and pathos is feelings.