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The answer to this question depends a great deal on what works for each sales person. So I will respond in general terms. Time is valuable, manage your time and respect your customer's time. People buy from people, not companies. Be a people first. People buy solutions, connect your product or service to a need expressed by the customer. Answer the question, "What's in it for me?" People want resources like wizards, experts, and support. Answer the question, "How reliable is your product or service and how do I get service after the sale?" Know how your product or service compares to your competitors. Answer the question, "Why should I buy from you?" Provide training to company employees as a way to develop internal experts. Support those experts so they can become your advocates. Once you have worked so hard to develop your customer, remember you must continue to be faithful to your promises. Nothing destroys sales relationships faster than a poor reputation.

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