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Jesse Jackson's campaigns in the 1984 and 1988 Democratic presidential primaries were paved by a growing grassroots movement for civil rights and social justice, which he had long championed. His ability to mobilize diverse coalitions, particularly among African American voters and progressive groups, was crucial. Additionally, Jackson's message of economic justice and inclusivity resonated during a time of increasing discontent with the political establishment, allowing him to position himself as a viable alternative within the Democratic Party. His previous experience as a national leader in the Civil Rights Movement also bolstered his credibility and visibility as a candidate.

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