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It wasn't so much appeal
First of all, the average German wasn't told the straight facts of what was going on at all. They were told that the Jews were being "resettled in Eastern Europe". Lots of people who lived within walking distance of concentration camps didn't really know what was going on. (The Holocaust was actually "top secret").
As far as convincing the average German to discriminate against the Jews, remember the historical context. Germany had gone into WWI thinking they'd win it by Christmas, and come out in a huge depression, loaded with debt and blame for WWI. In that sort of situation, a scapegoat is pretty easily accepted. If that wasn't enough, it was pretty dangerous to stand up for the Jews-- you could easily end up in a similar position. One would probably need to be very firmly convicted to stand up against what was going on, because at the time it certainly seemed fishy, but seeming fishy is a pretty tough thing to give your life for.
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