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Black is beautiful is a cultural movement that began in the United States of America in the 1960s by African Americans.

It later spread to much of the black world, most prominently in the writings of the Black Consciousness Movement of Steve Biko in South Africa. It aims to dispel the notion in many world cultures that black people's natural features such as skin color, facial features and hair are inherently ugly.

John Sweat Rock was long thought to be the first to coin the phrase "black is beautiful"-during a speech in 1858-but historical records indicate he never actually used the specific phrase on that day. The movement also encouraged men and women to stop straightening their hair and attempting to lighten or bleach their skin.

The prevailing idea in American culture, perpetuated by the media, was that black features are less attractive or desirable than white features. The idea that blackness was ugly was highly damaging to the psyche of African Americans, manifesting itself as internalized racism. This idea even existed in black communities and led to practices such as paper bag parties. According to figures compiled by the Essence market research team, African Americans spend 25 percent more of their disposable income on personal care products than the general population.

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14y ago

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