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Richard Whitney

In September 1929 confidence in the market's ability to continue its upward spiral began to weaken. Stock prices turned lower. Apparently investors were turning from "bulls" to "bears" in increasing numbers and were selling short,for the small investor who had all of his/her money tied up in stocks, it became imperative to sell fast before the prices dropped lower.To restore the confidence of the small investor, Richard Whitney, vice-president of the New York Stock Exchange and broker for the House of Morgan, entered the market and attempted to stem the tide. Amazingly the tactic worked, but only temporarily---on the following Tuesday, October 29, 1929, the bottom fell out of the market.

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