Why is apple not a dominant provider of personal computers?

Answer 1

Apple, while unique in their product and their design has alienated the majority of the consumer market almost from the beginning. The company tried to set themselves apart and show their differences early on when they aired their first commercial in 1984. Apple is still the unique brand of computer that stands on its own, but it only represents 5% of the consumer market. They set themselves too far apart. Steve Jobs had a unique vision, but Bill Gates had the insight to tap into the business world by creating a product that was cheaper and more efficient. Apple had the right idea back in the eighties, but they were too sure of themselves and missed out on some opportunities to truly succeed, especially by licensing its operating system. They could have created the enterprise that Bill Gates now dominates. Apple may have coined the phrase 'personal computer', but it failed to meet most people's needs when the market was the most viable.

Answer 2

Apple has not gained the major share of the personal computer market for a number of reasons. The major reasons are price (Apples are more expensive) and limited software choices.