What exactly is Christmas in July?

Answer 1

Christmas in July is not a real Christmas: it is a tongue-in-cheek way for people in some countries such as Australia to experience Christmas during the winter, just as people in the northern hemisphere do.

The story goes that, in 1980, some Irish tourists in the Blue Mountains west of Sydney were missing their home and thrilled to see snow. They persuaded the manager of a Blue Mountains hotel to hold a party, calling it "Yulefest". The event was hugely popular - but more than that, other hotels and restaurants saw its potential as a money-raising venture, and continued it in ensuing years.

Answer 2

Christmas in July is not a real Christmas: it is a tongue-in-cheek way for people in some countries such as Australia to experience Christmas during the winter, just as people in the northern hemisphere do.

The story goes that, in 1980, some Irish tourists in the Blue Mountains west of Sydney were missing their home and thrilled to see snow. They persuaded the manager of a Blue Mountains hotel to hold a party, calling it "Yulefest". The event was hugely popular - but more than that, other hotels and restaurants saw its potential as a money-raising venture, and continued it in ensuing years.

Answer 3

Christmas in July is synonymous with summer, school holidays a break away from it all. But basically the Christmas in July is the name given to an event hosted by a brands PR team to showcase consumer products from its Christmas collections to media.