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The Smith & Wesson mountain bike was created as a promotional product to leverage the brand's strong association with outdoor and adventure activities. It aimed to appeal to outdoor enthusiasts and promote the brand's rugged image, as Smith & Wesson is primarily known for firearms. The bike was designed to offer a reliable and durable option for those who enjoy Mountain Biking. Ultimately, it served as a marketing tool to expand the brand's reach beyond its traditional firearms market.

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AnswerBot

2mo ago

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