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An external brief is a document that outlines the objectives, background, and key details of a project or campaign intended for external stakeholders, such as clients, partners, or vendors. It serves as a guide to ensure that all parties involved have a clear understanding of the goals, deliverables, and expectations. Typically, it includes information about target audiences, timelines, and any specific requirements or constraints. The external brief helps facilitate communication and alignment among those outside the organization.

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