Does heb take American express cards?

Answer 1

Yes since April of 2000 they take American Express Cards. A antitrust lawsuit against Visa and MasterCard filed by American Express prompted them to accept American Express cards. At first they had to imprint American Express Cards at the register and a couple of months later the programed their POS to accept American Express. I know this because I worked at HEB that year. Been accepting American Express ever since.

AMEX gift cards work just like the credit cards. As such swipe the AMEX gift card just like a normal credit card throughout the POS terminal while checking out.