Characteristics of e business strategy model?

Answer 1

The characteristics of e-business strategy model are:

E-business strategy is a channel strategy;

Specific e-business objectives need to be set to benchmark adoption of e-channels;

E-business strategy defines how we should:

Communicate the benefits of using e-channels

1 Prioritize audiences or partners targeted for e-channel adoption

2 Prioritize products sold or purchased through e-channel

3 Achieve our e-channel targets;

E-channel strategies thrive on creating differential value for all parties to a transaction;

But e-channels do not exist in isolation, so we still need to manage channel integration and

acknowledge that the adoption of e-channels will not be appropriate for all products or services

or generate sufficient value for all partners. This selective adoption of e-channels by

business according to product or stakeholder preference is sometimes referred to as 'rightchannelling'

in a sell-side e-commerce context. Right-channelling can be summarized as:

- Reaching the right customer

- Using the right channel

- With the right message or offering

- At the right time;

E-business strategy also defines how an organization gains value internally from using

electronic networks, such as through sharing employee knowledge and improving

process efficiencies through intranets.