The Factors That Shape StrategyOrganizations do not exist in a vacuum. Many factors enter into the forming of a company's strategy. Each exists within a complex network of environmental forces.These forces, conditions, situations, events, and relationships over which the organization has little control are referred to collectively as the organization's environment.In general terms, environment can be broken down into three areas:the macroenvironment, or general environment (remote environment) - that is, economic, social, political and legal systems in the country;operating environment - that is, competitors, markets, customers, regulatory agencies, and stakeholders; andthe internal environment - that is, employees, managers, union, and board directors.In formulating a strategy, the strategic decision makers must analyze conditions internal to the organization as well as conditions in the external environment, which are described in the following sections.FACTORS SHAPING THE CHOICE OF STRATEGYCompetitive Conditions and Overall Industry AttractivenessAn industry's competitive conditions and overall attractiveness are big strategy-determining factors. A company's strategy has to be tailored to the nature and mix of competitive factors in play : price, product quality, performance features, service, warranties, and so on. When competitive conditions intensify significantly, a company must respond with strategic actions to protect its position.The Company's Market Opportunities and External ThreatsThe particular business opportunities open to a company and the threatening external developments that it faces are key influences on strategy. Both point to the need for strategic action. A company's strategy needs to be deliberately aimed at capturing its best growth opportunities, especially the ones that hold the most promise for building sustainable competitive advantage and enhancing profitability. Likewise, strategy should provide a defense against external threats to the company's well-being and future performance.Company Resource Strengths, Competencies, and Competitive CapabilitiesOne of the most pivotal strategy-shaping internal considerations is whether a company has or can acquire the resources, competencies, and capabilities needed to execute a strategy proficiently. These are the factors that can enable an enterprise to capitalize on a particular opportunity, give the firm a competitive edge in the marketplace, and become a cornerstone of the enterprise's strategy.The Personal Ambitions, Business Philosophies, and Ethical Beliefs of ManagersManagers do not dispassionately assess what strategic course to steer. Their choices are typically influenced by their own vision of how to compete and how to position the enterprise and by what image and standing they want the company to have. Both casual observation and formal studies indicate that managers' ambitions, values, business philosophies, attitudes toward risk, and ethical beliefs have important influences on strategy.The Influence of Shared Values and Company Culture on StrategyAn organization's policies, practices, traditions, philosophical beliefs, and ways of doing things combine to create a distinctive culture. Typically, the stronger a company's culture, the more that culture is likely to shape the company's strategic actions, sometimes even dominating the choice of strategic moves. This is because culture-related values and beliefs are so embedded in management's strategic thinking and actions that they condition how the enterprise does business and responds to external events.
Business Research is primarily to understand the business goals and key performance indicators, i.e. how the particular industry or business is performing and shaping up.Market Research is to understand the consumers of that business: this research can be undertaken to understand how the companies in the category are behaving and not earning/growing, how the users/business or end-to-end consumers are perceiving the brand, or how are they reacting towards the brand/category.
The social environment significantly influences purchasing decisions by shaping consumer preferences, behaviors, and perceptions. Factors such as peer influence, cultural norms, and social status can affect what individuals choose to buy, often leading them to align their purchases with those of their social groups. Additionally, marketing strategies that leverage social proof, such as testimonials and influencer endorsements, can further drive consumer behavior by creating a sense of belonging and validation. Overall, the social environment plays a crucial role in guiding consumers toward specific products and brands.
functions of marketing management are; buying selling financing risk taking shaping and designing the market offerings storing delivering pricing communicating segmenting environment monitoring/scanning decision making customer support standardizing and grading planning packaging labeling, and branding etc,etc...
Marketing SpecializationI want to specialize in marketing field. By choosing this my Bachelors of business administration degree can make me a competitive and productive personality in today's complex business environment.Why this major is for meBy selecting the marketing specialization, I can make my mark in business by creating, communicating and delivering value to customers. Those who graduate with the marketing specialization in business administration are prepared for careers in:§ Marketing research§ Product development§ Advertising and sales promotion§ Sales and customer service§ Public relations§ Export marketing§ Product management§ Nonprofit and social marketingWhat I'll learnAs a business major, I will learn core elements of business, such as accounting, economics, finance, information systems, management and marketing. The marketing specialization includes extensive instruction in:§ Building strong brands§ Capturing marketing insights and performance§ Connecting with customers§ Delivering and communicating value§ Developing marketing strategies and plans§ Shaping market offerings.
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That i am looking for the same dam answer for class. Lol!
The three sub-environments of a business typically consist of the internal environment (within the organization itself), the task environment (specific external factors that directly affect the organization), and the general environment (broader societal influences impacting the business). Each sub-environment plays a crucial role in shaping a company's operations and strategic decisions.
The strategy of the "long march through the institutions" had a significant impact on shaping societal norms and values by influencing the way institutions such as education, media, and government operate. This strategy aimed to infiltrate and influence these institutions to promote certain ideologies and beliefs, ultimately shaping the values and norms of society.
The 7 mountains strategy is significant in shaping societal influence and cultural transformation because it focuses on key areas of influence in society, such as media, government, education, and business. By strategically targeting these "mountains," individuals and groups can work to impact and shape culture, values, and beliefs in a way that aligns with their goals and values. This strategy recognizes the importance of influencing these key areas to bring about broader societal change and transformation.
The key virtues required for shaping strategy from the bottom up include adaptability, collaboration, and empowerment. Being open to change, working together with teammates at various levels, and empowering employees to contribute ideas and take ownership of the strategy are crucial for success.
Technological Environment, Economic Environment, Sociocultural Environment, Institutional/Political Environment, International Environment, Ecological Environment
The dominant strategy-shaping economic characteristics of the digital music player industry DMPI is the notion that the music player industry needs to be more innovative to stay relevant.
As soon as they are born.
This concept can be described as bi-directional or reciprocal interaction between a person and their environment. It highlights the mutual influence and feedback loop that exists between an individual and their surroundings.
A farrier or blacksmith can make horseshoes by heating, bending and shaping a steel rod into the characteristic shape.
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