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Technology, particularly in the communications arena is assisting businesses is a number of ways by:

Reducing overheads.

Increasing visibility and brand awareness.

Building trust and customer rapport.

Eliminating the need for travel.

Expanding markets from local to interstate and overseas.

Reducing the sales cycle - sales are made over a shorter period of time.

One good example of recent technology is that of video streamed over the internet - changing the online marketplace significantly. Businesses are now able to promote their products and services more effectively at a much lower cost than conventional methods as well as having all the advantages outlined previously.

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