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The strength of agenda-setting theory lies in its ability to illustrate how media influences public perception by highlighting certain issues over others, effectively shaping the public agenda. It emphasizes the power of media in prioritizing topics and influencing what the public considers important. However, a weakness of the theory is that it may oversimplify the relationship between media and public opinion, as it does not fully account for the role of individual agency, social context, and other influences on public perception. Additionally, the theory can struggle to explain how competing agendas coexist and interact within a diverse media landscape.

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