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What is the strategy behind selling a product below cost for a short period of time to drive competitors out of the market?
The strategy behind selling a product below cost for a short period of time is known as predatory pricing. This tactic is used to drive competitors out of the market by creating financial strain on them and ultimately gaining a larger market share once the competition is eliminated.
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What does the straight extension adaptation strategy of international marketing entail?
the same product is marketed to all countries (a "world" product), except for labeling and language used in the product manuals. The assumption behind this strategy is that consumer needs are essentially the same
What is the idea behind volume discounting?
A common method used by a company to price a product is volume discounting. The idea behind this pricing strategy is simple: If a customer purchases a large volume of a product, the product is offered at a lower price.
Difference and similarities between penetration pricing and predatory pricing?
Similarity is that both tend to push the price levels `lower' Difference is in the `objective' or `orientation' or `thought' behind the pricing strategy Penetration Pricing is when the price is pegged at a rate that very price-sensitive segments find acceptable. e.g. Nokia 1100 when introduced in Indian markets. The objective is to open up newer market segments Predatory Pricing is when prices are set lower than average selling prices of industry and competitors. Objective is to put pressure on competitors and price them out of the market
What is the economic benefits General Electric brings to Hungary?
divest strategy plan whereby a product line (or a product division of a business) is liquidated or sold so as to limit either real or anticipated losses and to redirect the resources behind that product line or division to other company products or divisions.
What was the strategy behind the schlieffen plan?
speed to attack France, the Russia
Why was the general strategy behind Philip Sheridan's Shenandoah Valley campaign and William Sherman's March to the Sea?
The scorched earth strategy
Who devised the Chinese military strategy to burn a bridge behind you?
Sun Tzu
The promise of the seller to stand behind the product is called?
The promise of a seller that stands behind their product is usually called a guarantee. It can also be referred to as a warranty which has a similar meaning.
The promise of the seller to stand behind the product is called a what?
Warranty- the promise on the part of the seller or manufactur of a product or service to stand behind its quality are important.
What book becomes the best selling book in 1850s behind the bible?
Toms cabin
Why the Innovation is important in an organization?
Innovation is important because an organisation's competitors is innovating, so if an organisation doesn't innovate, it gets left behind.
The promise of the seller to stand behind the product is called a?
warranty
