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To compare prices with other leading supermakets to make sure they have a competing chance with prices

1. To maximise sales

2. To grow and maintain the number one retail company in the u.k

3. Tesco wants to outshine their competitors and remain the market leader

4. The main aim of Tesco is to maximise profit

5. To provide goods/services that is cheap and affordable to consumers or the public.

Tesco want to be able to keep their carbon emisions down by making new buildings, they also want to make their business objects which have to follow this method Specific - this means that the business can make some specific objectives that the business wants to achieve, so if they want to hit a certain target of profit within a year they have to make a business plan or model to follow to achieve their goal.

Measurable - this means that if a business wants to make some money, they can measure it in a certain amount of time, so if a business can make £1000 pound in a month, then maybe next month they could forecast making an increase of that amount by studying the business activities throughout that month.

Achievable - this means that a goal that the business can achieve with in a time period, so if a business wants to make £1000 pound of profit in a month, then they could make it happen with the products that they might have to sell.

Realistic - this means that a business has to make realistic goals which that they can achieve, so things like making £1,500 pounds in a week, this is a realistic goal because it could be made depending on the sales in the that week.

Time related - this means that each objective is set with in certain time, so it is like a dead line, if a business sets out to make and sell 5 computers in two weeks, then they now have time to create the product and then sell it within the time set.

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The increasing popularity and constant expansion of the Tesco brand suggests that, as a company, it is successfully meeting its aims and objectives. Some of Tesco's main aims and objectives will be competitive prices, value for money, getting returns on an investment and meeting consumer needs. In Tesco's mission statement they say that their main focus is to retain loyal people. They are trying to meet this statement through the introduction of their loyalty card that offers members exclusive vouchers, money off and offers. If the company is aware of who its loyal customers are then it can but its focus on keeping them shopping at their supermarkets. The main aims and objectives of the brand are similar to those of any retail businesses. None of the objectives will work without another and they blend to help create an ideal that employees of the company should aspire to fulfil. As the supermarket business continues to change and expand, Tesco has had to change its aims and objectives slightly to ensure that they're new target they want to meet is relevant and up to date. Some of the main factors that could lead to Tesco's aims and objectives being changed include; the internet, competition, diversification and going multinational. The popularity of the internet means that any company hoping to promote themselves and expand needs to have a website. In this example Tesco will have had to change their objectives from finding ways to promote stores locally to promoting them across the country for home delivery. Competition has a strong impact on the objectives of a company when the aim changes from making a large profit to making just enough profit but undercutting rivals. By diversifying the company from just selling food to selling everything from pet insurance to cameras, Tesco has changed some of its aims and objectives to meet this focus on products other than food. Meeting its aims and objectives within the United Kingdom means that Tesco has been able to consider expanding in a multinational way. This shifts the focus from it being a leading company in the UK to a leading company in the world.


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