The objective of customer perception is to provide a clear understanding of how a customer feels about products or services. This can be useful to suppliers for making improvements.
define customer perception
Customer perception refers to the process by which a customer selects, organizes and interprets information / stimuli inputs to create a meaningful picture of the brand or the product. Three stage process that translates raw stimuli into meaningful information
Substances that distance the perception of objective reality.
define customer perception
According to Peter F. Drucker, the objective of the marketing is to make sales superfluous. Phillip Kotler recite this with a little modification saying that the objective of the marketing is to make sales unnecessary.
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how airtel mission is related to goal and objective to satisfy customer
objective
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To improve the the customer service. To provide better service according to the needs and requirements of the customer.
Customer service representative where my customer relations skills can be utilized to smoothly handle customer complaints and improve company image.
Differentiate between Customer Perception and ExpectationThe difference between customer expectations and customer perceptions. Customer expectation is what the customer expects according to available resources and is influenced by cultural background, family lifestyle, personality, demographics, advertising, experience with similar products and information available online. Customer perception is totally subjective and is based on the customer's interaction with the product or service. Perception is derived from the customer's satisfaction of the specific product or service and the quality of service delivery. The customer gap is the most important gap and in an ideal world the customer's expectation would be almost identical to the customer's perception.In a customer orientated strategy, delivering a quality service for a specific product should be based on a clear understanding of the target market. Understanding customer needs and knowing customer expectations could be the best way to close the gap.2) the difference between the customer's expectations of the service provided and the company's provision of the service. In this case, managers are not aware or have not correctly interpreted the customer's expectation in relation to the company's services or products. If a knowledge gap exists, it may mean companies are trying to meet wrong or non-existing consumer needs. In a customer-orientated business, it is important to have a clear understanding of the consumer's need for service. To close the gap between the consumer's expectations for service and management's perception of service delivery will require comprehensive market research