Customer perception refers to the process by which a customer selects, organizes and interprets information / stimuli inputs to create a meaningful picture of the brand or the product. Three stage process that translates raw stimuli into meaningful
information
The customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives. Perceived quality is a perception by customers.
One major definition of quality is "meeting customer satisfaction." Therefore, customer satisfaction IS quality. Another definition of quality is "manufactured to specifications". That technical definition avoids the issue of customer needs entirely. There are about 7 major definitions of quality. The really important thing to remember is that any real quality includes meeting the customer's needs and expectations. Thus, customer satisfaction is both the end and the means of quality. Sorry for the slippery answer but I was a quality engineer and program manager before being a math teacher.
define customer perception
Service quality is having vast meaning. And it is in the customer mind what he wants and it can be defined as expectations of customer towards the service or product.
illusory perception
The objective of customer perception is to provide a clear understanding of how a customer feels about products or services. This can be useful to suppliers for making improvements.
its bcz to reduce the defects in customer dissatisfaction. to satisfy the customer requirements. find the errors and illet the issue for immediate reponse.
Differentiate between Customer Perception and ExpectationThe difference between customer expectations and customer perceptions. Customer expectation is what the customer expects according to available resources and is influenced by cultural background, family lifestyle, personality, demographics, advertising, experience with similar products and information available online. Customer perception is totally subjective and is based on the customer's interaction with the product or service. Perception is derived from the customer's satisfaction of the specific product or service and the quality of service delivery. The customer gap is the most important gap and in an ideal world the customer's expectation would be almost identical to the customer's perception.In a customer orientated strategy, delivering a quality service for a specific product should be based on a clear understanding of the target market. Understanding customer needs and knowing customer expectations could be the best way to close the gap.2) the difference between the customer's expectations of the service provided and the company's provision of the service. In this case, managers are not aware or have not correctly interpreted the customer's expectation in relation to the company's services or products. If a knowledge gap exists, it may mean companies are trying to meet wrong or non-existing consumer needs. In a customer-orientated business, it is important to have a clear understanding of the consumer's need for service. To close the gap between the consumer's expectations for service and management's perception of service delivery will require comprehensive market research
W. Edwards Deming found that customer perception and attitudes are directly affected by what employees experience in the workplace. He emphasized the importance of creating a positive work environment where employees feel valued, empowered, and supported in order to deliver high-quality products and services that meet customer expectations.
define customer perception
Describe the definition of Lean with regards to Quality in your own world
moment of truth is important as that precise instant when the customers come into contact with any aspect of your business and on the basis of that contact form an opinion about the quality of your service and the quality of your product.