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What is brand equity and brand positioning?
Brand equity is the main value and brand positioning is the how you want that value/quality to be perceived.
Is branding more important than quality?
Branding and quality are both crucial for a successful business, but their importance can vary depending on the market and context. Strong branding can create awareness, loyalty, and perceived value, often allowing companies to charge premium prices even if the quality is average. However, without quality products or services, branding may fail to retain customers in the long run. Ultimately, a balance of both is essential for sustained success.
Difference between perceived and expected service?
expected service is what we think... perceived is what v have already received
What is perceived risk in consumer behavior?
There are five type of perceived risk monetary physical social functional
What is international branding?
"the process of developing a firm's brand equity which leads to overseas customers' positive attitudes about the brand use. Can be measured by perceived product quality, brand awareness, brand loyalty, etc., in overseas markets." (Chen, 2003)
How his service quality perceived by customer?
why want join the call center
What is the Perceived amount of energy in a sound wave?
The perceived amount of energy in a sound wave is related to its amplitude, which corresponds to the loudness of the sound. The higher the amplitude of a sound wave, the louder it will be perceived. Energy is also related to frequency - higher frequency sound waves are perceived as more energetic or "brighter" in quality.
What is palpability?
Palpability is the quality or condition of being palpable - capable of being touched, felt, perceived or experienced.
What is a bathtub gin?
A bathtub gin is any of a variety of gins of perceived lower quality, as if made by a homebrewer in a bathtub.
How do you determine the tone of a sound?
The tone of a sound is determined by its frequency or pitch. Higher frequency sounds are perceived as having a higher pitch, while lower frequency sounds are perceived as having a lower pitch. Additionally, the timbre or quality of the sound can also influence its perceived tone.
What is brand equity and brand positioning?
Brand equity is the main value and brand positioning is the how you want that value/quality to be perceived.
What has the author Valarie A Zeithaml written?
Valarie A Zeithaml has written: 'A conceptual framework for understanding e-service quality' -- subject(s): Management, Electronic commerce, Customer services, Customer relations 'Defining and relating price, perceived quality, and perceived value' -- subject(s): Marketing research, Pricing, Consumers, Research
What has the author Wen Shan Yang written?
Wen Shan Yang has written: 'Perceived life satisfaction and life quality in Taiwan'
What is the advantage of differential?
A company that excels at product differentiation can normally demand a higher price for a product because of its perceived higher quality.
What is the advantage of product differentiation?
A company that excels at product differentiation can normally demand a higher price for a product because of its perceived higher quality.
Is obedience a abstract noun?
Yes, obedience is an abstract noun because it represents a concept or quality that cannot be physically touched or perceived by the senses.
What is a noun that names a quality and idea or a characteristic?
An abstract noun is a type of noun that names a quality, idea, or characteristic, such as "happiness," "love," or "freedom." These nouns represent things that cannot be perceived through the five senses.
