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There are at four solid reasons to use KPI's to measure the performance or progress of your business.

  1. To reduce the number of decisions that are based solely on instinct or gut feel and make decisions based on objectivity and facts.
  2. Quantify the achievement of goals by setting, monitoring and measuring against a standard or target.
  3. As your business grows it becomes more difficult to remain as close to the operational details as you once were.
  4. Allows you to focus on facts when chaos ensues.
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