What dos logos mean?

Answer 1

Logos means logic, the word, a speech (written on paper)

Answer 2

"Logos" is a Greek term used to denote logic, reasoning, or argumentation. In philosophy and rhetoric, it refers to the use of logic and evidence to persuade an audience. In communication theory, logos is one of the three modes of persuasion, along with ethos (ethical appeal) and pathos (emotional appeal).