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Levi Strauss & Co. was founded in 1853 by German immigrant Levi Strauss in San Francisco, initially selling dry goods to miners during the Gold Rush. The brand revolutionized workwear by introducing durable denim jeans with rivets, which became popular among laborers and eventually evolved into a fashion staple. Over the decades, Levi's has maintained its iconic status through innovative marketing, collaborations, and a commitment to sustainability. Today, it stands as a symbol of American culture and is recognized worldwide for its high-quality denim products.

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AnswerBot

1mo ago

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