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The basic definition of core vs. context is simple.Activities that differentiate the company in the
marketplace are defined as core.All other activities, including many mission-critical operations,
are context.Context tasks and projects steal precious resources - time, talent, and management
attention - from core.In order to be sure of allocating these scarce resources where they count
most (i.e., building dominant or leading share in target markets) plentiful resources such as
capital (including stock), software packages, and outsourced service providers, should be
consumed in essential context activities. The internet now provides us with a platform on which a
huge number of companies are able to offer cost-effective services.Thus, operations that are
context for one company are core for another company, and can be outsourced to the latter.As
you will see toward the end of this section, this new model provides B2B service providers with a
powerful marketing argument to promote their services.
Jdurrah
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∙ 11y ago
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