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Cultural factors may influence consumers to choose to purchase certain brands. People may be more drawn to brands that society views as more affluent.

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Continue Learning about Management

What are the implications of cultural factors for marketing strategy?

marketing


What are the factors involved in decision making?

past experiences, belief in personal relevance, verity of cognitive biases, escalation in commitment and sunk outcomes.:)


Why might two individuals whose personalities are very similar behave differently in different situations?

This depends on many factors. Two people may behave differently in a situation due to their personality. Other factors include personal perception and evaluation


What is herzberg's motivation theory?

Herzberg's motivation-hygiene theoryThis theory classifies the factors needed to motivate people into two categories: hygiene factors and motivating factors. Hygiene factors are necessary for motivation but not sufficient; they do not bring satisfaction, but they prevent dissatisfaction. Some examples are compensation; company policies; level of supervision or ownership of the assigned work; relationship with superiors, subordinates, and peers; and working conditions. Motivating factors are factors that bring (or increase) job satisfaction. Some examples are challenging work assignment, opportunity for career advancement and accomplishments, opportunity for growth, sense of responsibility, and recognitionHerzberg's Two Factor Theory is a "content theory" of motivation. Herzberg analysed the job attitudes of 200 accountants and engineers who were asked to recall when they had felt positive or negative at work and the reasons why. From this research, Herzberg suggested a two-step approach to understanding employee motivation and satisfaction:Hygiene FactorsHygiene factors are based on the need to for a business to avoid unpleasantness at work. If these factors are considered inadequate by employees, then they can cause dissatisfaction with work. Hygiene factors include:- Company policy and administration- Wages, salaries and other financial remuneration- Quality of supervision- Quality of inter-personal relations- Working conditions- Feelings of job securityMotivator FactorsMotivator factors are based on an individual's need for personal growth. When they exist, motivator factors actively create job satisfaction. If they are effective, then they can motivate an individual to achieve above-average performance and effort. Motivator factors include:- Status- Opportunity for advancement- Gaining recognition- Responsibility- Challenging / stimulating work- Sense of personal achievement & personal growth in a job


What is the explanation for the factors affecting consumption?

There are many different factors that affect a consumers consumption. Taxes are one example. To a consumer who likes tp spend or "borrow" high taxes are bad because income falls reducing their tendency to spend. If a consumer is a saver then increase to taxes will likely increase their choice to save, being a saver and not so much a consumer.Economic factors also affect consumer such as the stock market. Today we see S&P and NYSE lows around 1997 levels. This lack of "consumer confidence" causes a change in consumption. More specifically, there is a lack of consumption or a decrease in consumption because people are more incline to become savers seeing that their money is depreciating in the stock market. However stock market troubles are a person by person basis. One consumer may see a stagnant stock market as an opportunity to make a profit on low stocks. Their individual consumption may rise while other consumers consumption falls. However, the common consensus in a falling stock market like the one in today's recession is to hold onto money and stock consuming.

Related questions

What sociocultural and technological factors have influenced the growth of the consumer electronics market?

Socio-Cultural Influences -Personal influence -Reference Groups -Family -Social Class - Culture and SubCulture


What is marketing implications?

Cultural factors must be considered when marketing consumer and industrial products.


What are the factors influencing consumption expenditure?

Factors influencing consumption expenditure include income levels, consumer confidence, interest rates, inflation, and cultural factors. Changes in any of these factors can affect consumer spending patterns and overall consumption levels in the economy.


Which factors have the broadest and deepest influence on consumer behavior?

Cultural, psychological, and social factors are believed to have the broadest and deepest influence on consumer behavior. Cultural factors include values, beliefs, and norms that shape individuals' preferences. Psychological factors, such as perception and motivation, impact how consumers process information. Social factors like family, reference groups, and social class influence consumers' purchase decisions and behaviors.


What is broadest and deepest influence on consumer behavior?

The broadest and deepest influence on consumer behavior is often thought to be cultural factors. Culture shapes individuals' values, beliefs, and norms, which in turn influence their purchasing decisions and consumption patterns. Marketers often consider cultural factors such as language, religion, values, and aesthetics when developing marketing strategies to appeal to different consumer groups.


What economic factors that influence the personal financial planning?

Consumer Prices; Consumer Spending; Interest Rates; Unemployment; DOW JONES Average index changes, etc


The impact of cultural background on the development of your personal values best illustrates the influence of?

sociocultural factors on individual identity.


Consumer behavior is a complex mental process?

Consumer behavior involves a variety of psychological and sociological factors that influence how individuals make decisions about purchasing products or services. These factors can include attitudes, beliefs, emotions, cultural influences, and personal preferences, making consumer behavior a multidimensional area of study. Understanding these complexities is crucial for businesses to effectively market and sell their products to consumers.


How many communication consideration factors are in cross cultural communication?

There are typically six communication consideration factors in cross-cultural communication. These factors include language barriers, non-verbal communication differences, cultural norms and values, perception of time, personal space, and communication styles. It is important to navigate and understand these factors to ensure effective communication across cultures.


Explain how each of the cultural factors contribute to cultural tourism?

explain how each of the cultural factors contribute to culural tourism?


What personal factors influences consumer buying behaviour?

age and life cycle occupation economic situation lifestyle personality and self concept


Who has a task of analyzing the spending trends of a society based on cultural aspects?

Economic AnthropologistA+