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Smile. Show respect. Even if the customer looks like something that's just crawled out from under a damp rock, show the same respect you would to a person in a smart suit carrying a briefcase - they could turn out to be the same person. Sincerity. It's been said that once you can fake sincerity you've got it made, and I'm afraid that's very true. Your customers need to be reassured that you truly care about their needs. If you work at it, you'll end up really caring, which will be great for your career and for your customers. The customer truly is always right. Even if the moment they leave the store or are off the phone you say, what an idiot, while you're talking to them it is essential that they believe you care about their concerns and are happy that you will act upon those concerns and will do whatever you can to further their best interests. Never be defensive. If you're having a bad day, it isn't your customer's fault. If your customer is having a bad day they might well consider that is your fault and you need to accept that. Be nice; make their day better, make them feel appreciated, and you'll have a customer who'll come back rather than complain to management and shop elsewhere. Sure, some are people you might never want to serve again, but you don't know what's behind their behaviour at that particular time. They might just be horrible people, or could just be having a horrible day. Respond to them as though they're nice people. When they leave the store you can go out the back and scream (quietly) for a while! It's the people who understand the customer pays their salary and treats that customer with the respect you'd consider due to the boss (whose salary is also paid by the customer) who ends up running their own successful business down the track. Never, ever, obey a boss who instructs you to treat customers inappropriately or badly. Don't go against your conscience. Keep doing the right thing, and you'll soon find it easy to gain a better job. You'll have customers willing to write you a good reference.

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