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Workers at the Hawthorne, Illinois plant did not conform to management's expectations primarily due to a lack of engagement and motivation stemming from poor working conditions and insufficient attention to their needs. Management's focus on productivity metrics often overlooked the social and psychological aspects of the workplace, leading to dissatisfaction. Additionally, the workers formed their own informal social groups, which influenced their behavior and decision-making, ultimately challenging the top-down approach of management. This phenomenon was later studied in the Hawthorne Experiments, highlighting the importance of social factors in the workplace.

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