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If the question is biased, it will skew the results of the survey. This puts all of the data into question for accuracy.

Do you like Coke better than Pepsi? Biased toward Coke. Most people want to say yes to questions. And Coke is listed first.

Which of the two major soft drinks do you like better? The person has to name the one they like best, without any preference shown.

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17y ago

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